Measurement
What each marketing agencies attribution method means for your reporting
A buyer’s guide to attribution models used by marketing agencies, explaining how each shares credit, affects reports and why the reporting window matters.
Section
Measurement
Measurement
Why benchmarking at marketing agencies needs a written method
Why benchmarking at marketing agencies holds up when the method is written down: dated sources, stated samples and a clear line between evidence and guesswork.
Measurement
How a marketing agency should choose client reporting metrics
Which client reporting metrics are worth a marketing agency's time: how to pick four, baseline them honestly and report them without overclaiming.
Measurement
How marketing agencies measure campaign performance
A practical guide to how marketing agencies measure performance, covering baselines, metrics, attribution, consent and reporting.
Measurement
How to spot marketing agencies measurement mistakes without guesswork
A buyer's list of the measurement mistakes marketing agencies make in England, from missing baselines to dashboard theatre, with a worked pound example.
Measurement
A marketing agency guide to client reporting dashboards
A marketing agency guide to client reporting dashboards: agree definitions, set the refresh cycle, write two-line actions and prune the charts nobody reads.