Rules and ethics
How to review a marketing agency's advertising rules
Review an agency's advertising rules against the CAP and BCAP Codes, consumer and privacy law, and a practical pre-flight checklist before appointment.
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Rules and ethics
Rules and ethics
Before you sign marketing agencies commercial contracts as a buyer
The contract terms English buyers should check before signing with a marketing agency, plus a scoring rubric and the law behind each key clause.
Rules and ethics
How buyers can check agency data protection
A buyer's guide to marketing agency data protection: check roles, lawful bases, breach escalation, processing contracts and sub-processors before appointment.
Rules and ethics
UK advertising, company and data transfer rules for marketing agencies before you sign
A guide to the ASA and CAP codes, Companies Act duties and ICO transfer rules affecting UK marketing agencies, plus pre-signing contract checks.
Rules and ethics
When to check marketing agencies' UK compliance
Learn when to check marketing agencies’ UK compliance, what evidence to request and which UK advertising, data, tax and sector rules to consider.
Rules and ethics
Marketing Agency Tender: England and Wales Guide
A marketing agency tender guide for England and Wales, with public-sector thresholds, five process stages, bid scoring and data-protection considerations.
Rules and ethics
Questions to ask a marketing agency before you sign
A practical list of questions to ask a marketing agency, covering UK GDPR duties, British case studies, fees, VAT and contract notice terms before you sign.