Operations
How to brief a marketing agency: UK client checklist
How to brief a marketing agency: a UK checklist covering scope, budget, VAT, data consent and British English tone, plus the metrics to agree before kick-off.
Topic
agency rfp
Rules and ethics
Marketing Agency Tender: England and Wales Guide
A marketing agency tender guide for England and Wales, with public-sector thresholds, five process stages, bid scoring and data-protection considerations.