Audience research
Before you commission marketing agencies audience research
How client-side teams should scope, commission and quality-check marketing agencies audience research in England, from census sizing to panel data.
Topic
audience research
Audience research
Marketing agencies buyer personas work best when built from client data
How marketing agencies build buyer personas that survive internal scrutiny, with interview sizes, a costed example in pounds and UK data sources.
Audience research
How to audit a marketing agency's competitor research
A practical checklist for buyers auditing how a marketing agency runs competitor research, covering data sources, tools, AI rules and evidence to request.
Audience research
Marketing agencies survey tools or an IPA member agency for research
Compare self-run survey tools with commissioning an IPA member agency for audience research, covering data law, costs and due diligence for English buyers.
Audience research
How marketing agencies research a client's target audience
How a marketing agency researches a client's target audience in England: methods, tools, outputs, costs and data protection rules, plus questions to ask before you commission the work.