Measurement
How to spot marketing agencies measurement mistakes without guesswork
A buyer's list of the measurement mistakes marketing agencies make in England, from missing baselines to dashboard theatre, with a worked pound example.
Topic
B2B
Audience research
How marketing agencies research a client's target audience
How a marketing agency researches a client's target audience in England: methods, tools, outputs, costs and data protection rules, plus questions to ask before you commission the work.
Tools and providers
How to run marketing agencies vendor due diligence before you sign
A step-by-step checklist for running marketing agencies vendor due diligence in England, covering financial checks, accreditations, contract terms and exit planning.