Reviews
Why marketing agencies agency reviews need independent evidence
How to read marketing agencies agency reviews without being misled: what buyers can verify, what was not assessed, and the checks that separate proof from claims.
Topic
due diligence
Reviews
How to test marketing agencies' claims before you shortlist
How to test the claims marketing agencies make before shortlisting: inclusion criteria, evidence checks, public records and a decision table for buyers.
Reviews
What a marketing agencies review methodology should cover before you shortlist
What a marketing agencies review methodology should cover, what sits outside scope, and how to separate vendor claims from independent evidence before shortlisting.
Reviews
How to review and score marketing agencies before you shortlist
A method for reviewing marketing agencies: evidence hierarchy, weighted scoring, comparison, due diligence, credentials and compliance checks before shortlisting.
Reviews
Marketing agencies selection checklist before signing
A marketing agencies selection checklist for the signing stage: references, fee lines, claims rules, data transfers, exit terms and a day-90 review.
Rules and ethics
Questions to ask a marketing agency before you sign
A practical list of questions to ask a marketing agency, covering UK GDPR duties, British case studies, fees, VAT and contract notice terms before you sign.